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A towhead who, at 31, still looks like a high school sophomore, he’d started a new company, and it was finally going well enough that he’d planned to take a day off in July to go up to Sonoma for a friend’s birthday. Then Huffman pulled up Reddit—and it wasn’t there. “I was like, is this for real? How is this happening? This is insane,” says Huffman.

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Casipong inserts earbuds, queues up dance music—Paramore and Avicii—and checks her client’s instructions. Their specifications are often quite pointed. A São Paulo gym might request 75 female Brazilian fitness fanatics, or a Castro-district bar might want 1,000 gay men living in San Francisco.

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For those keeping score, a “short-term gain” for a 23-year-old who still lives in his dad’s house now apparently equals three-quarters of a billion dollars. In going for the long gain, Spiegel will either become the next great billionaire prodigy or the ultimate cautionary tale of youthful hubris.

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 The Instagram story will surely inspire aspiring tech entrepreneurs around the world. Answers by Systrom on the leading Q&A site, Quora, offer glimpses of how the 28-years-old entrepreneur managed to build a $1 billion startup in just 2 years.

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