A towhead who, at 31, still looks like a high school sophomore, he’d started a new company, and it was finally going well enough that he’d planned to take a day off in July to go up to Sonoma for a friend’s birthday. Then Huffman pulled up Reddit—and it wasn’t there. “I was like, is this for real? How is this happening? This is insane,” says Huffman.
Casipong inserts earbuds, queues up dance music—Paramore and Avicii—and checks her client’s instructions. Their specifications are often quite pointed. A São Paulo gym might request 75 female Brazilian fitness fanatics, or a Castro-district bar might want 1,000 gay men living in San Francisco.
For those keeping score, a “short-term gain” for a 23-year-old who still lives in his dad’s house now apparently equals three-quarters of a billion dollars. In going for the long gain, Spiegel will either become the next great billionaire prodigy or the ultimate cautionary tale of youthful hubris.
The Instagram story will surely inspire aspiring tech entrepreneurs around the world. Answers by Systrom on the leading Q&A site, Quora, offer glimpses of how the 28-years-old entrepreneur managed to build a $1 billion startup in just 2 years.