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How the Uber for House Cleaning Failed

Will the home-cleaning revolution be Uberfied? How one company tried, and spectacularly failed. The online home-cleaning startup was in the midst of an explosive expansion and only shut its doors two days each year: Thanksgiving and Christmas Day.

But on this particular holiday, a booking had slipped through unnoticed, due to a website malfunction, according to a former employee. Rather than cancel an appointment at the last minute, Homejoy’s cofounder and CEO Adora Cheung grabbed a toilet brush and a vacuum cleaner. Then she headed to San Francisco’s Mission Dolores neighborhood and scrubbed.



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