Sponsored By:

Longform Business Articles
Los Angeles has long been a city packaged and sold by its boosters. From 1900 to 1930, the population ballooned from 100,000 to 1.2 million, and behind that expansion was a sustained branding strategy built around the mystique of a single item: the orange.

Additional Info

Published in Culture
The house atopa Glassell Park ridge floats like a flag, its facade emblazoned with stripes of orange and blue. Owner Mark Vallianatos and architect Jeremy Levine say the colors were inspired by an abstract expressionist show they attended at the Norton Simon Museum. But they’re also a reference to sun and rain, the “good stuff from the sky,” says Val-lianatos

Additional Info

Published in Culture

Zoey Tur joined the arrivals line at LAX’s Tom Bradley International Terminal with nothing to declare. Returning from her trip to Bangkok, she carried only the black Swiss Army backpack she had flown out with, and its contents couldn’t have been more innocuous—bras and panties, a spare blouse, three dresses, a bag of toiletries, an iPhone and a MacBook Pro.

Additional Info

Published in Culture

The drills all involved end-zone  breakouts, offensive-zone entries, and crisp cross-ice feeds: the ingrained choreography of attack. Flanked near the glass, right winger Marian Gaborik whizzed by on a 3-on-2 entry with his linemates Dustin Brown and Anze Kopitar, his stride leaving fumes.

Additional Info

Published in Sports

The young San Franciscan strapped on a fake white beard, donned a $12 red suit, and led 200 Santas as they went caroling up Fifth Avenue in Manhattan. During their joyful march uptown, throngs of bustling New Yorkers and tourists paused to gawk at the sea of red felt and velour. A police officer yelled, "Hey, Santa! Can you get me a date with Cindy Crawford?" A starry-eyed couple asked Law to pose for a photo with their baby.

Additional Info

Published in Culture

When you consider how many things can go wrong at a metal foundry, it's a miracle that anything comes out right. The range of potential catastrophes is almost infinite. Molds crack, wax shatters; molten bronze does strange things at 1,700 degrees.

Additional Info

Published in Business

WHEN BONNIE HARKEY, THE 85-YEAR-OLD MATRIARCH OF A PROMINENT SAN SABA FAMILY, WAS BRUTALLY MURDERED IN 2012, HER DEATH SPELLED THE END OF A LEGENDARY PECAN DYNASTY. IT ALSO UNCOVERED A DARK TALE OF FAMILY, GREED, AND HATE.

Additional Info

Published in Business

List of Best Longform Stories & Articles (Business & Technology) - 2014: It was July 21, 2014, almost exactly two years to the day since Mayer took over, arriving at headquarters to an unfurled purple carpet and Shepard Fairey-style “HOPE” posters bearing her face. During those 24 months, Mayer eliminated dozens of products and rebooted others. She acquired 41 start-ups and even hired Katie Couric. But just one week earlier, Mayer announced the company’s lowest quarterly earnings in a decade.

Additional Info

Published in Business

A Longform Stories Commentary on Reddit: 

Whether or not you believe the founders of Reddit sort of lucked in to being acquired really early you do have to admit - it's a heck of tale. Reddit no doubt changed the way content online is generated, but how did they do it?  Many have discribed Reddit as a traditional message board on steriods although it is so much more.  

Additional Info

Published in Business

ebay textbooksTo help pay for grad school at USC, he sold textbooks online - legitimate copies that he’d purchased overseas. But academic publishing behemoth John Wiley & Sons sued Supap, claiming that his trade in Wiley’s foreign-market textbooks constituted copyright infringement.

Additional Info

Published in Culture
Page 1 of 2
Follow Us Friend?