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Gilbert Wong, the mayor of Cupertino, California, calls his city council to order. "As you know, Cupertino is very famous for Apple Computer, and we're very honored to have Mr. Steve Jobs come here tonight to give a special presentation,

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Late last spring, Omid Farhang, vice president and creative director at the advertising agency Crispin Porter + Bogusky, started hearing a word around the office: "carrots.

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If Steve Jobs's life were staged as an opera, it would be a tragedy in three acts. And the titles would go something like this: Act I—The Founding of Apple Computer and the Invention of the PC Industry;

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Jenna Lyons is in her corner office sucking on an iced coffee as if it were manna. The room looks like a cross between a boudoir and an artist's loft, with a peach fur draped over a white leather eames chair. 

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In early 2009, three years prior to Taco Bell's 50th anniversary, CEO Greg Creedwas already experiencing something of a midlife crisis. "Our target audience is [customers] in their 20s. Turning 50 makes us sound old, and I didn't want to sound old," Creed explains. "I said, 'When we have our birthday, I don't want a cake or a celebration.'"

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We've just left Foursquare's South by Southwest party at the Hype Hotel, a warehouse-size space in downtown Austin where nearly 1,000 revelers were drowning in deafening club music and Tito's Handmade Vodka

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You can purchase 14 gallons of organic milk or 396 lollipops. You can give her 33 rides on the Ferris wheel at the state fair, or you can get him a couple of violin lessons.

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Bram Cohen sits at a round desk, surrounded by a pod of open cubicles. He looks lonely and isolated out here, hardly befitting the tech celebrity he’s become.This is the guy who single-handedly changed the way files are transferred on the Internet. 

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"If I'm willing to pay $100 for someone to bring me a glass of fresh milk from an Omaha dairy cow right now, there might very well be a guy who would be super happy to do that, but he doesn't know that I'm the crazy guy who is willing to pay $100.

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So this is the car." I'm standing outside a shopping mall somewhere in Tel Aviv, Israel, as Guy Pross shows me his ride.The silver Renault sedan has four doors, five seats, and a body design that makes it look a bit like a fat Honda Civic. 

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