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What Happened When Marissa Mayer Tried To Be Steve Jobs

List of Best Longform Stories & Articles (Business & Technology) - 2014: It was July 21, 2014, almost exactly two years to the day since Mayer took over, arriving at headquarters to an unfurled purple carpet and Shepard Fairey-style “HOPE” posters bearing her face. During those 24 months, Mayer eliminated dozens of products and rebooted others. She acquired 41 start-ups and even hired Katie Couric. But just one week earlier, Mayer announced the company’s lowest quarterly earnings in a decade.

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